Document Details

Document Type : Thesis 
Document Title :
PROBLEMATIC OF PUBLIC RELATIONS PRESS INSTITUTIONS THE REALITY OF FUNCTIONAL PRACTICE AND ADMINISTRATIVE TREND
اشكالية العلاقات العامة في الؤسسات الصحفية السعودية ( دراسة واقع الممارسة الوظيفي والاتجاة الاداري )
 
Subject : Faculty of Communication and Information 
Document Language : Arabic 
Abstract : The study aimed to monitor and analyze how the public relations agency works organizationally and administratively in Saudi Press Institutions, describe barriers, obstacles and solutions, identify the various activities practiced by the public relations agency and the means of communication used by the public relations to connect with the audience of the press institutions as well as identify the goals that the public relations agency aims to achieve. The study aims also to identify how public relations activities depend on research, studies, planning, and evaluation, and recognize the activities practiced by public relations staff. The main problem of the study is to know the reality of public relations in the Saudi press institutions (functionally and administratively), the study used the descriptive survey method as the proper method for the study. The study community consists of managers, public relations staff and members of senior management (Members of the General Assembly) working in the headquarters of Saudi newspapers. The researcher used the questionnaire as a tool for study. Regarding towards the public relations function, seventy per cent of the respondents said that the results of public relations are important in contributing to achieving the objectives of the establishment. Also the most important of these are that the results of public relations contribute greatly to achieving the objectives of the establishment, and its works to develop a public relations function in press organizations. The most important recommendations of the study: There is a dire need to pay attention to public relations in colleges and institutes of journalism or radio and television so that graduates may acquire scientific knowledge and skills, contributing to media goals. There is also a need to pay more attention to public relations in the press institutions and employment of their powers to be able to exercise its assigned role. The capacity of public relations practitioners should be enhanced through education, training and continuing training. The technical technological progress should be invested, as it is one of the most important recommendations to serve the goals of press institutions, especially the public relations sector, to enhance performance, facilitate the cooperation between press institutions and all social categories. To work on the scientific preparation of public relations cadres in the press institutions, to establish an effective communication system, and to define an appropriate role for public relations in the institution, while continuing to train employees to expect public reaction and the need to develop advanced and developed programs for the development of public relations. 
Supervisor : Dr. Mubarak Al-Hazmi 
Thesis Type : Master Thesis 
Publishing Year : 1440 AH
2019 AD 
Added Date : Tuesday, August 27, 2019 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
مهند ميرزا الخياطAl Khayat, Muhannad MirzaResearcherMaster 

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